MAMAMOO ~ I CM
MAMAMOO is back again with their 2nd pre-release single "1cm Pride" in anticipation of their first full-length
album "Melting." The song has a different
sound that strays from their familiar style. It is a shot at a hip-hop track
that gives s Moon Byul's
"1cm
Pride" puts a smile
across one's face as it pokes fingers at the ladies height difference being
only 1cm off, unlike the many idols who lie about their weight these days! The
song's sound takes on a different direction with an almost Eminem-like
approach molded together by an early 2000's sound that has been left in the
dust for a while. However, the song comes off as a complete push in the wrong
direction. It is as if MAMAMOO were
leading in 1st in a race but right before reaching the finish line, they
decided to just sit.
Their earlier release, "I
Miss You," catapulted them into a top spot and really highlighted
their harmony and more-than-powerful vocals. That song made fans wonder
"What can't MAMAMOO do?" Now this song is somewhat underwhelming and
lowers the anticipation for their full-length album if it will continue
featuring tracks similar to this. The track does give the group a chance
to showcase something different rather than being a beautifully harmonized
ballad for every track. The new style also puts a halt on the limits Moon
Byul's voice might face in
comparison to the other members' powerful vocals. Yet at the same time, if
they wanted to really spark something fresh and new, the song could have been
produced better. Check out the MV to get a grasp of what I'm talking about!
You
would think the somewhat quirky but whiney "MAMAMOO" lines would be catchy,
but it kind of just comes off as annoying. MAMAMOO usually push a style between
classy and original but fun, but sadly, this song seems too childish. The MV
scenes and style are enjoyable, but the sound itself is not for them. Hwa Sa's jazzy voice helps
complement the song at least, especially with her smooth-talker style, but even
then, it seems Moon Byul's rapping isn't as prominent on this 'hip-hop rap'
track. That shift in music with a random break down towards the end was not
doing it for me either.
The song is
funny and the MV is even more humorous. It is delightful to see the members
parading around with their individual profiles and testing their height in
hilariously clever ways on the scale, under the limbo bar, etc. It gets even
funnier as Solar pulls off her 'Unpretty
Rapstar's' Jessi impersonation!
Still, it isn't that the style was a complete disaster and horribly done, it
just seems like a stretch for them to pull off this rap concept when they so
easily mastered a beautiful concept prior to this song. This is a evident case
where MAMAMOO was born with an easily adaptable identity and have no need to
soul search through various concepts like other idol groups often do. It is a
song you either like or don't-- end of story.
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