AOA CREAM ~ I’M JELLY BABy
FNC has unveiled
their new sub-unit, AOA Cream. Consisting of Hyejeong, Chanmi, andYuna,
these three girls are serving up a sweet helping of pop, as only members of AOA can.
"I'm Jelly Baby" is their first single.
This song reminds me strongly of a retro tune, the kinds of songs coming out of girl bands back in the 50s and 60s. It's updated for the modern era, with a cool Chanmi rap, but has some of the backing horns and guitars and general peppiness of a previous generation. The chorus is classic AOA, and definitely hook-filled: "I'm jelly baby / I'm your baby baby baby baby / I'm jelly baby baby baby baby."
The message of the song? Pay attention to me.
I've
rarely been disappointed by an AOA release (or even their subunits), and this AOA Cream track is no exception. It's the
perfect remedy for a rainy winter, in casePunxsutawney Phil's
Hyejeong gets a text and
hugs her phone to herself in blissful puppy love, but her mood darkens quickly
when she and the other girls see the boyfriend walk by with another girl. They
transform into magical girls (ala 'Sailor Moon') and
prank him to teach him a lesson; they freeze time and kick him, spook him by
appearing and then suddenly vanishing, magically mess with his espresso, and
more. Not content to wait for karma to do its job, these girls mete out
hilarious punishment themselves.
The
special effects are actually pretty amusing, if not amazing. I like the way
their accessories magically pop into being, and the sparkly effects around
their eyes are a nice touch too.
The
wardrobe had me laughing, because their magical girl uniforms look like ballet
outfits, complete with cute, fluffy tutus. That is par for the course in that
genre, though, where the garb is more adorable than cool. The other costumes
were definitely made for the male gaze, replete with bare midriffs and legs,
but the great thing about AOA Cream is that they wear those so well.
The dancing consists of a lot of shoulder and hip action, but I didn't see anything terribly challenging. They were fairly typical, garden-variety moves, with some aegyo gestures to top it off. The choreo was a bit simplistic for my taste.
Ultimately,
this video tickled my funny bone. I've come to expect humorous videos from AOA, and AOA Cream delivered. It's too
often that we see a decent song marred by a bad video, so this MV had me
snickering at points. While not a fan of the magical girl genre, in small doses
this kind of thing can fun. I viewed it more than once, and I'd happily do it
again. Good song, good MV, good job girls.
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